Why It’s Not Too Late to Become a Content Creator in 2025

In a world where seemingly everyone is a content creator, it’s easy to feel like you’ve missed the boat. You may scroll through social media and see established creators racking up millions of views, wondering if there’s still space for someone like you to break into the industry. But the truth is, 2025 is not too late to become a content creator—in fact, it's one of the best times to start.

Here’s why.

1. Content Consumption is at an All-Time High

In 2025, the demand for content is insatiable. Platforms like TikTok, YouTube, Instagram, and new emerging ones are constantly evolving, and audiences are hungry for fresh, diverse content. The global pandemic of the early 2020s significantly shifted how we consume media, with more people than ever spending time online. That trend has not slowed down—it’s only growing.

More niches and communities have sprung up online, and no matter how specific your interests or expertise, there is an audience for you. Whether it's niche hobbies, entrepreneurship, crypto, mental health, or lifestyle vlogs, people are looking for content that speaks directly to them. If you have something to say, there are countless viewers ready to listen.

2. The Creator Economy is Thriving

The rise of the creator economy means that it’s easier than ever to monetize your content. Platforms have integrated creator-friendly monetization strategies like Patreon, YouTube memberships, TikTok’s Creator Fund, and brand partnerships. In 2025, new tools and decentralized platforms allow creators to have more control over their earnings.

Additionally, new models such as NFTs, tokenized content, and subscriptions offer exciting revenue streams that were once unheard of. As the gig economy expands, being a content creator is a viable career choice—not just a side hustle or hobby.

3. Authenticity is More Important Than Production Value

One of the misconceptions about becoming a content creator in 2025 is that you need expensive gear and flawless production to succeed. But the truth is, audiences are craving authenticity. They want creators who are real, relatable, and transparent.

Gone are the days when only the perfectly curated Instagram feeds or high-budget YouTube videos succeeded. Now, raw, behind-the-scenes content, unfiltered conversations, and genuine interactions are what stand out. Being yourself and providing value will resonate with your audience far more than high-tech cameras and flawless editing.

4. Technology Levels the Playing Field

Thanks to advancements in technology, starting as a content creator has never been easier. With just a smartphone, free apps, and basic editing software, you can produce professional-looking content from your home. AI-powered tools now simplify the process even more by automating editing, optimizing posting schedules, and even assisting with content ideas.

You no longer need to have an extensive background in media production. Anyone with a good story, a unique perspective, or a willingness to learn can enter the space and grow.

5. People Want New Voices

There’s a growing demand for fresh perspectives, and you can be one of those new voices. Established creators often speak to the masses, but more intimate, community-driven content is becoming increasingly popular. Viewers are seeking relatable creators they can connect with on a personal level—whether that's someone who shares their interests or comes from a similar background.

In 2025, your lived experience is a valuable asset. Whether you're an entrepreneur, stay-at-home parent, artist, or crypto enthusiast, there's someone who will benefit from hearing your story. Don’t be afraid to embrace your uniqueness—that’s exactly what can help you stand out.

6. There’s No Better Time for Learning and Growing

One of the most encouraging aspects of becoming a content creator in 2025 is that there are more resources available than ever before. From free YouTube tutorials to courses on content creation, marketing, and branding, you can teach yourself the skills needed to succeed.

Content creation is also an evolving field, so you’re not behind—everyone is constantly learning. Trends shift, new platforms emerge, and algorithms change, but creators who stay curious and adaptable will always find success. As a newcomer, you have the advantage of learning alongside everyone else.

7. Niche Markets Are Exploding

If you’re worried about competing with mainstream influencers, the rise of niche content is your ticket to success. Micro and nano-influencers are thriving by focusing on highly specific areas and catering to passionate audiences. You don’t need millions of followers to be successful—you just need a dedicated community.

By finding your niche and serving it well, you can carve out your own space in the vast creator landscape. Whether it’s DIY projects, financial advice, or tech reviews, there’s a place for you.

8. Personal Brands Matter More Than Ever

In 2025, people follow people, not just content. This means your personality, values, and authenticity will be the foundation of your brand. By focusing on building a personal brand that reflects who you are, you can create deeper connections with your audience and grow a loyal following over time.

You have the ability to create not just content but a community that aligns with your goals, interests, and values. Building a brand that goes beyond content is a long-term strategy that pays off by opening doors to business opportunities, partnerships, and other ventures.

Final Thoughts

If you’ve been hesitating to start your content creator journey, 2025 is the year to jump in. The landscape is more dynamic than ever, and with the right mindset, tools, and passion, there’s no reason why you can’t succeed. Whether you want to create content as a side hustle or build a full-time career, the opportunities are endless.

The best time to start was yesterday, but the second-best time is today. Don’t wait—your audience is out there waiting for you to share your voice. Got any Q’s on how to make it happen? HMU, send me a DM and let’s chat more HERE!

The Power of Storytelling vs. Advertising on Social Media: A Game-Changer for Your Business

In today's digital age, where the noise of traditional advertising is louder than ever, businesses face a unique challenge—how to stand out. Social media is saturated with ads vying for attention, but many companies are missing a crucial strategy: storytelling. Storytelling, rather than outright advertising, can revolutionize the way businesses engage with their audience, build loyalty, and transform their marketing approach. Here’s why storytelling should be the cornerstone of your social media strategy.

1. Building Authentic Connections

Consumers today are no longer satisfied with being bombarded by flashy advertisements or product-centric content. They crave genuine connection. Storytelling provides businesses with the ability to humanize their brand, share values, and create a deeper connection with their audience. Through stories, brands can communicate who they are, what they stand for, and why they exist in ways that resonate with real people. It’s not about the hard sell; it’s about crafting relatable narratives that people can emotionally connect with.

Think of Nike. They don’t just sell shoes—they sell stories of perseverance, hard work, and achieving greatness. Their “Just Do It” campaign doesn’t advertise products in the traditional sense; instead, it invites the audience into a world of athletes overcoming adversity, which in turn builds trust and brand loyalty.

2. Engaging Audiences at a Deeper Level

Storytelling goes beyond just promoting a product or service. It captures the audience’s attention in ways that a standard advertisement cannot. While ads are often transactional and fleeting, stories linger. A good story taps into emotions, inspires, educates, or entertains. When a business leverages storytelling on social media, it’s no longer pushing a message to its audience; it’s pulling them into a conversation.

Case Study:

Consider a local coffee shop using social media not just to showcase its lattes, but to tell the story of where its beans are sourced, the farmers they work with, or the journey of a customer who starts their day with their brew. These stories invite the audience to connect with the brand’s journey, creating lasting impressions that go far beyond a typical ad.

3. Increasing Shareability and Reach

Storytelling is inherently more shareable than traditional advertising. People are more likely to share stories that resonate with them on an emotional level rather than generic ads or product pitches. This shareability extends the organic reach of your content, amplifying your brand’s presence across social media platforms.

Case Study:

Consider a clothing brand that shares the personal journey of someone who overcame challenges and found confidence through fashion. This story, told through video or a series of engaging posts, is far more likely to be shared by followers than an ad that simply promotes the brand’s new fall collection.

4. Building Long-Term Brand Loyalty

While advertising focuses on short-term conversions, storytelling builds long-term relationships. Storytelling helps shape how a brand is perceived and remembered. A strong brand narrative can create a community of loyal followers who return again and again—not just because they want to buy a product, but because they believe in the brand and what it stands for.

Case Study:

Outdoor brands like Patagonia excel at this. They don’t simply advertise their products; they tell stories about environmental activism and their efforts in sustainability. Customers become more than buyers—they become advocates who are loyal not just to the product but to the brand’s mission and values.

5. Differentiating Your Business in a Crowded Market

The world of social media is crowded, with countless brands competing for the same eyeballs. Ads can be skipped, scrolled past, or muted, but a well-crafted story stands out. Storytelling is a key differentiator in a market where consumers are inundated with similar products and services. It allows businesses to distinguish themselves by their values, experiences, and the human elements behind the brand.

Case Study:

An online fitness coach who shares their personal journey of overcoming self-doubt or achieving fitness goals will stand out in a sea of fitness ads that simply promote meal plans or workout routines. The coach’s story will resonate with potential clients, setting them apart from competitors who only push product sales.

6. Shifting from Transactions to Transformations

The real magic of storytelling is that it shifts the focus from transactions (selling a product) to transformations (changing a life). When businesses tell stories that show how they’re solving problems, fulfilling needs, or making a positive impact on their audience, they position themselves as part of the customer’s journey.

Case Study:

Instead of a home improvement company advertising its remodeling services, it can tell the story of a family whose lives were transformed after renovating their kitchen—bringing everyone together for meals and quality time. The focus becomes the transformation, not the service itself.

How to Implement Storytelling in Your Social Media Strategy

1. Define Your Brand Story: What values drive your business? Why was it founded? What challenges did you overcome? Craft a narrative that highlights your brand’s unique journey and purpose.

2. Highlight Customer Stories: Use testimonials and case studies to show how your product or service has impacted real people. Authentic customer stories are powerful tools in building trust.

3. Share Behind-the-Scenes Content: Show the people behind the brand—your employees, your production process, or even the day-to-day operations. This adds transparency and builds connection.

4. Use Visuals and Video: Social media thrives on visual content. Combine storytelling with high-quality visuals or video to capture attention and evoke emotion.

5. Create a Series: Instead of a single post, tell an ongoing story over a series of posts or videos. This encourages your audience to stay engaged and follow along.

In the era of social media, storytelling is not just a creative approach—it’s a necessity. By shifting from advertising to storytelling, businesses can build authentic connections, engage at a deeper level, and foster long-term loyalty. Storytelling allows businesses to cut through the noise of traditional advertising, creating meaningful, lasting relationships with their audience. So, if your brand is still relying on ads to do all the heavy lifting, it’s time to transform your marketing approach. Start telling your story—and watch how it transforms your business. Do you have questions on how to build brand and share your story online? HMU in the DM’s HERE or you can now TEXT me here with Q’s and let’s chat further!

How to Grow Your Social Media Accounts Organically

In today's fast-paced digital world, everyone is looking for ways to grow their social media accounts organically. While paid ads and sponsored posts can give you a quick boost, organic growth is what leads to sustainable, long-term success. One of the most effective (and often overlooked) strategies for organic growth is engaging with your audience in the comments section. By consistently replying and interacting with followers, you can increase engagement, improve your social media reach, and build a loyal online community.

Here’s why focusing on comments is a game-changer for your social media growth and how to leverage it effectively.

Why Engaging in Comments is Key to Organic Social Media Growth

1. Improves Engagement Rates When you engage in comments, you're not just replying to one person—you’re stimulating a conversation. Social media platforms like Instagram, Facebook, and TikTok reward accounts with high engagement, meaning your posts are more likely to show up on Explore pages and in followers' feeds.

   The more comments you receive and reply to, the higher your overall engagement rate. This creates a cycle where engagement begets more engagement, leading to organic growth.

2. Boosts Algorithm Favorability Social media algorithms are designed to promote content that keeps people on the platform. If your post has a high number of meaningful interactions—including comments and replies—your content is more likely to be pushed to a wider audience. Regularly engaging in your comments shows the algorithm that your profile is active, relevant, and engaging.

3. Builds Community and Trust Social media success isn’t just about posting content—it's about building a community. When you actively reply to comments, you create a deeper connection with your followers. This can turn casual followers into loyal fans. In an age where authenticity matters more than ever, showing up in your comments is a sign that you genuinely care about your audience.

   Engaging with followers also fosters trust. Whether it’s answering questions, acknowledging feedback, or simply saying thank you, these small gestures go a long way in building long-lasting relationships with your followers.

4. Increases Visibility and Discovery By engaging in the comments, your account becomes more visible to others. When someone sees that you're responsive, they may be more inclined to follow you. Additionally, replies to comments can show up in their followers' feeds, introducing your profile to potential new followers.

   This is especially effective on platforms like Instagram and TikTok, where the comments section can act as a mini-community. Popular threads can go viral, drawing in more people who are curious about the discussion.

Best Practices for Growing Organically by Engaging in Comments

1. Be Authentic It’s easy to tell when a brand or influencer is using canned responses like "Thanks!" or "Appreciate it!" Instead, try to personalize each reply. Mention the person’s name, reference their comment, and ask follow-up questions. Authenticity creates a more meaningful interaction, which is exactly what the social media algorithms love.

2. Respond Quickly Time is of the essence when it comes to social media engagement. The faster you reply to a comment, the more likely it is that the conversation will continue. Quick responses also signal to your followers that you're active and approachable. Set aside time throughout the day to check your comments and respond as promptly as possible.

3. Ask Questions in Your Replies To keep the conversation going, ask open-ended questions when you reply to comments. This invites the commenter to respond, creating a dialogue instead of a one-off interaction. For example, if someone compliments your post, you could ask, "What did you like most about it?" or "Have you tried this yourself?"

4. Engage with Other Accounts Organic growth doesn’t just come from engaging with your own followers—it also happens when you engage with other accounts. Leave thoughtful comments on posts from influencers, brands, and even your competitors. When people see your name popping up in the comments section of popular accounts, they may be curious and check out your profile.

5. Avoid Spammy Tactics Engaging in comments doesn’t mean you should spam your followers with promotions or constantly ask them to follow you back. Instead, focus on building real conversations. Your goal should be to provide value and create meaningful interactions, not to shove your products or services down people’s throats.

6. Use Emojis and Humor Social media is meant to be fun! Incorporating emojis or a bit of humor in your replies can make your engagement more lighthearted and approachable. Just be sure to stay true to your brand voice. While humor works for some accounts, it may not be appropriate for others.

Conclusion: Comments Are the Gateway to Organic Social Media Growth

Growing your social media accounts organically takes time and effort, but engaging with your audience in the comments section is one of the most effective—and free—ways to do it. By being authentic, responsive, and interactive, you not only improve your engagement rates but also build a loyal community around your brand.

Incorporate consistent comment engagement into your social media strategy, and you’ll see an increase in organic followers, a stronger connection with your audience, and improved visibility on major platforms like Instagram, TikTok, and Facebook.

Now it’s time to dive into your own comments section and start growing your social media accounts, one conversation at a time!

Got any questions? Be consistent, put in relentless effort and you’ll see the growth! There’s no shortcuts here. If you’re stuck or want to share your success, send me a message on Tw/X, Instagram, or now you can TEXT me questions HERE directly!

Dinner at Chaplin Lounge - Niagara-on-the-lake

A Grand Oasis of Elegance: The Prince of Wales Hotel in Niagara-on-the-Lake

Nestled in the heart of Niagara-on-the-Lake, Ontario, a charming town renowned for its historical significance and picturesque landscapes, the Prince of Wales Hotel stands as a symbol of timeless elegance and old-world charm. This historic gem, dating back to the late 19th century, has become a beloved destination for travelers seeking a luxurious escape, and it continues to enchant visitors with its impeccable hospitality, opulent decor, and a prime location. In this blog post, we'll explore the allure of the Prince of Wales Hotel and the unforgettable experiences it offers. Join us for lunch on Instagram here!

A Stately History

The Prince of Wales Hotel, often affectionately called the "Prince," has a storied history that mirrors the regal charm of its name. Built in 1864, this grand Victorian-era hotel has undergone several renovations and expansions over the years while maintaining its original charm. The hotel's rich history includes hosting notable guests, such as King George VI and Queen Elizabeth, during their royal tour of Canada in 1939.

Location, Location, Location

The Prince of Wales Hotel enjoys a prime location at the corner of King and Picton Streets in Niagara-on-the-Lake, offering stunning views of the vibrant downtown area. Its central position allows guests to easily explore the town's boutiques, theaters, restaurants, and the famous Shaw Festival Theatre, known for its world-class theatrical productions. Moreover, its proximity to the beautiful Niagara River and the renowned Niagara Falls makes it an ideal base for exploring the region's natural wonders.

Timeless Elegance

One of the most striking aspects of the Prince of Wales Hotel is its timeless elegance. The hotel's architecture, with its intricate detailing, mansard roof, and beautiful bay windows, captures the essence of a bygone era. The lobby, adorned with high ceilings, antique furnishings, and a welcoming fireplace, exudes a sense of refinement that transports guests back in time. Each of the hotel's 110 guest rooms and suites is thoughtfully designed to offer comfort and sophistication, featuring period-appropriate decor, plush bedding, and modern amenities.

Culinary Delights

The Prince of Wales Hotel is also known for its culinary excellence. Visitors can savor a delightful dining experience at Noble Restaurant, which specializes in regional cuisine prepared with the freshest ingredients. Afternoon tea in the hotel's drawing room is a beloved tradition, complete with a selection of teas, pastries, and finger sandwiches, making it an elegant and relaxing experience.

Relaxation and Wellness

To further enhance your stay, the Prince of Wales Hotel offers a variety of amenities to promote relaxation and wellness. The Secret Garden Spa provides a range of spa treatments to rejuvenate the body and mind. For fitness enthusiasts, there is a well-equipped fitness center, and the indoor pool and hot tub offer the perfect place to unwind.

Exploring Niagara-on-the-Lake

Beyond the Prince of Wales Hotel, Niagara-on-the-Lake itself is a destination that beckons exploration. This charming town boasts beautifully preserved historic buildings, lush gardens, and a vibrant arts and culture scene. Stroll through the streets, visit local wineries for wine tasting, or embark on a scenic bike ride along the Niagara River. The Prince of Wales Hotel offers bike rentals, making it convenient to explore the town and its surroundings.

The Perfect Choice for a Getaway

The Prince of Wales Hotel in Niagara-on-the-Lake, Ontario, is more than just a place to stay; it's a destination in itself. Its rich history, elegant ambiance, and central location make it a perfect choice for those seeking a luxurious and unforgettable experience. Whether you're indulging in fine dining, pampering yourself at the spa, or exploring the town and its natural wonders, the Prince of Wales Hotel is a regal retreat that promises cherished memories and a taste of Niagara-on-the-Lake's timeless charm.

Automotive photography 101 - the car photo guide essentials

Capturing the Essence: Automotive Photography Basics

In a world where cars are not just a mode of transportation but also a symbol of engineering marvel and aesthetic beauty, automotive photography has gained significant traction. From sleek sports cars to rugged off-road vehicles, each automobile has a story to tell, and automotive photography is the medium that brings these stories to life. Whether you're an enthusiast or a professional looking to dive into this captivating realm, mastering the basics of automotive photography is crucial to capturing the essence of these mechanical wonders. I’m a Porsche guy, have always been since a kid. That’s really all I want to shoot, all day, everyday. I do, however make the most out of any vehicle shoot whether it be a broken down car that a friend is trying to sell online, or a paid shoot for a marquee brand - knowing the fundamentals is essentials and will garner you the best resulting visuals.

**1. Choose the Right Location and Time: Just as with any form of photography, lighting is a key factor in automotive photography. The golden hours of sunrise and sunset are your best friends. The soft, warm light during these times can highlight the curves and contours of the vehicle while adding an alluring glow to the surroundings. Urban settings with interesting architectural elements or natural landscapes that complement the car's design can make for compelling backdrops. So, when you’re looking to capture a particular scene or location - you will have to wake up really early or work into the night to take advantage of the lack of traffic, and available light or theme.

**2. Bring Out the Details: Automotive photography is all about highlighting the intricate details that make a car unique. Close-up shots of the emblem, wheels, exhaust pipes, and other distinctive features can add depth to your photographs. Utilize a macro lens or switch to the macro mode on your camera to capture these finer points. Don’t have either of these, a longer length lens will always give you a more compressed image, really allowing you to capture those little nuances. Remember, it's often the little details that can leave a lasting impression.

**3. Consider the Composition: Compose your shots thoughtfully to draw attention to the car's best features. The rule of thirds is a tried-and-true composition technique; imagine a grid divided into nine equal segments and place key elements along these lines or at their intersections. Experiment with different angles – shooting from ground level can emphasize the car's power and stance, while shooting from above can showcase its sleek lines.

**4. Play with Reflections: Cars often have reflective surfaces, and mastering reflections can add an artistic touch to your photographs. Puddles, glass buildings, or even a polished surface can create captivating reflections. Pay attention to how the reflections interact with the car's bodywork to create interesting visual effects.

**5. Utilize Depth of Field: Controlling the depth of field allows you to emphasize the car while blurring the background, giving a three-dimensional feel to your images. Use a wide aperture (lower f-stop number) to achieve a shallow depth of field. This technique is particularly effective when shooting the car in motion or when you want to isolate specific details. You’ll notice lots of my photos utilize depth of field - I generally shoot many images with my trusty 24-70mm f/2.8 or my 85mm f/1.4. Both with a shallow depth of field allowing for those visually appealing blurry backgrounds. Tip for you, if you have a lens that doesn’t have a low f-stop number (example would be f/4 and above), using the zoom on the lens will compress the image and give it a more blurry background than if it was at a wider focal length (ex: 85mm will be more blurry than 24mm). There is also an updated lens blur option in Lightroom, the trusty lens blur tool in Photoshop and many photo editing apps

**6. Freeze or Blur Motion: Decide whether you want to freeze the car in action or convey a sense of speed through motion blur. For freeze-framing, use a fast shutter speed, while a slower shutter speed with panning can create an impression of speed and dynamism. Static vehicles are generally easier to capture for a few reasons, when considering rollers of cars, you will need to have a few things:

• Crew - you will need a minimum of three people, one to drive a camera car, one to drive the car being captured, and yourself.

• Equipment - having a video, and still focused camera really helps here. If you’re in a vehicle moving at speed, swapping a camera from being mounted on a gimbal, or even swapping lenses isn’t the best idea if you drop something out the window/or back of vehicle, among the multiple extra problems you can have

• Safety - how are you capturing the moving vehicle? Thinking about your own personal safety with a harness, and seatbeat (obey all traffic laws), if you’re filming out the back of a vehicle, out the side window, or you have a rig on the back of your vehicle (if you do, you’re likely not reading this blog).

• Time of day/location - this can make a big difference of the quality and possibly some of the safety aspects of a moving vehicle. The time of day, like most photo/video spots will have to be away from peak times, so early morning is always optimal especially with traffic in an urban setting. Rurally, you may even benefit from daylight hours, and weekdays based on the exact location you’re planning to capture the vehicle.

**7. Post-Processing Magic: Post-processing is where you can enhance your images further. Adjusting contrast, saturation, and highlights can bring out the car's colours and features. Be careful not to overdo it; subtlety often works wonders. Experiment with different filters and presets to find the aesthetic that best suits the car's character. This is where you can really figure out where you want to build a portfolio and style. There’s a distinct difference between a stylistic approach and what a corporate or brand may want for their commercial content - so be aware and prepared with that.

Creating an editing style takes time, and you’ll quickly realize what you enjoy, what pushes you to improve your skillsets and challenges you to capture the visuals. An unpopular opinion in the photo/video realm - editing is just as important if not more important than the photos themselves. Not a fan of editing, think about assembling a team for help or to even ship the work over to someone you trust! You can then focus on what you do best, and truly enjoy!

**8. Patience and Perseverance: As with any form of photography, practice makes perfect. Be patient and willing to learn from your mistakes. Experiment with various techniques, angles, and locations. The more you practice, the better you'll become at understanding how light interacts with cars and how to capture their essence effectively. I really cannot emphasize the importance of this - take as many photos as you can - I’ve gotten flack from it on numerous occasions but if you’re someone late to pick up a camera, or just learning how to take more professional photos; you’re going to need to smash that shutter 10-20k times before you really start understanding what’s really going on with your camera.

In conclusion, automotive photography is a blend of artistry, technical skill, and a deep appreciation for automobiles. By mastering the basics, along with an understanding on why the fundamentals matter so much; you can embark on a creative journey that allows you to tell stories through stunning visuals. Remember, each car has its own personality – your job as an automotive photographer is to unveil its charm through your lens. So, grab your camera, find your favourite vehicle, and start capturing automotive magic!

Got any specific automotive photo/video questions? Send me a message here and let’s start the conversation!

Take better photos with your smartphone!

You’re here to learn how to take better photos with your smartphone. Welcome to this introduction to Smartphone Photography, start taking better photos today! I’m excited to help you enhance your photography skills using just your smartphone. This blog is designed to cover an overview of mobile photography, from composition to editing, and everything in between. For an in-depth look into mobile photography, you can sign up for my workshop being released September 2023 - email me HERE to be first to get the digital download when it goes live in my online store!
This blogs serves as a snapshot of what you can expect from my comprehensive course, there’s some big takeaways for you and if you do not want to take my course, you can literally just use these tips in this blog to get started taking better smartphone photos today!

As an experienced photo/video professional - my expert guidance will leave you happier with the images you capture with that powerful photo tool you carry around everyday! Let’s take a dive into taking better photos with your smartphone today!

1: Getting Started Using Your Smartphone for Photography

Understanding the capabilities of smartphone cameras - these are incredible tools and you have them on you pretty much everywhere you go. Knowing how they work is key, so spending some time on Google, Youtube for your specific smartphone is a great place to start. If you have an iPhone - my experience is vast with it, besides one android fling, IOS has been my daily driver for years. So, drop me a note if you have any specific questions and we can look more into it.

There’s a few major takeaways that I will share that you can implement immediately - Like knowing how to adjust your exposure on the fly (tap the photo for the slider, and slide it down), switching between focal lengths and how that affects the look of your image (bottom of the camera, the settings it will allow you to drag and adjust focal length), knowing how to quickly go between photo and video (toggle options at the bottom of the camera app), and knowing the basics of how frame rates affect the look of your videos.

If your camera has a different setting for portraits, all of these and more are important things to know about your smartphone camera and will help you understand how to use it effectively!

Having a third party app will allow you to take it further, something like a free app like Snapseed, or a paid app like Lightroom are fantastic photo editing apps to enhance the details of your photos!

2: Composition and Lighting Techniques

This is important for any type of photography, whether it be a smartphone or DSLR/Mirrorless camera. Improve your composition and lighting, you’ll have better images overall. Composition is the biggest factor to improving the quality of your photos. Photography composition refers to the arrangement and organization of visual elements within a photograph to create a visually pleasing and impactful image. In my course, I will do a deep dive on composition and lighting but here’s a few fundamental principles and techniques with composition:

• Rule of Thirds: Divide your image into a 3x3 grid using two horizontal and two vertical lines. Position key elements along these lines or at their intersections, known as "power points." This creates balance and interest in the composition.

• Leading Lines: Use natural or man-made lines (e.g., roads, rivers, fences, etc.) to guide the viewer's eye toward the main subject or points of interest within the frame. Leading lines can add depth and dimension to your image.

• Symmetry and Balance: Symmetrical compositions can be visually appealing, where elements on one side of the frame mirror those on the other. However, asymmetrical balance can also create dynamic and engaging compositions.

• Foreground, Middleground, Background: Divide your image into these three sections and ensure you have elements of interest in each area. This adds depth and dimension to your photograph.

  Here’s a few more:

• Framing

• Depth of Field

3: Point of View and Perspective - This will set you apart from 90% of the smartphone photographers out there. Look for different angle, and try to challenge yourself to not take the ‘same ‘ol shot’. Change your shooting angle or perspective to create unique and captivating compositions. This might involve shooting from high above, down low, or even from a unique vantage point. For me, the best is turning over your smartphone to get that lens as close to the ground as you can, if you have some leading lines, or a reflection - it’s GOLDEN. Here’s some other techniques that you can incorporate into your shots. Remember that all photos don’t have to have each of them but building your skillset you will identify where/when these techniques should be applied.

1. Symmetry and Patterns: Look for symmetry or repetitive patterns in your surroundings to create visually interesting and harmonious compositions.

2. Minimalism: Sometimes, less is more. Simplify your composition by focusing on a single subject or a small group of subjects, eliminating distractions.

3. Golden Ratio: Similar to the rule of thirds, the golden ratio is another compositional guideline that involves dividing the frame into sections based on a mathematical ratio (approximately 1.618). Positioning your subject along these lines can create aesthetically pleasing compositions.

4. Color and Contrast: Use color contrasts, such as complementary colors, to draw attention to your subject. Also, contrast in lighting (light and shadow) can add drama and depth to your composition.

5. Filling the Frame: Get close to your subject and fill the frame with it. This can create intimacy and emphasize details.

6. Background Awareness: Pay attention to what's in the background of your shot. A cluttered or distracting background can take away from your main subject.

7. Rule Breaking: While these guidelines can be incredibly helpful, don't be afraid to experiment and break the rules to create your own unique style and compositions.

Remember, photography composition is a skill that improves with practice and experimentation. As you become more familiar with these principles, you'll develop a better understanding of how to create compelling and visually pleasing photographs. The more you intentionally practice with your phone, the better your images will become over time - repetition is key here. I feel like there’s a ‘Karate Kid’ reference that would be ideal for this situation!

• Learning composition principles for captivating photos.

• Utilizing natural light to your advantage.

• Experimenting with artificial lighting and shadows.

Part 4: Mastering Portrait Photography

• Capturing stunning portraits with your smartphone.

• Using portrait mode and other built-in features effectively.

• Editing portraits for professional results.

Part 5: Nailing Landscape and Nature Photography

• Capturing breathtaking landscapes with your smartphone.

• Utilizing HDR mode and panoramas for wide scenes.

• Adding drama to nature shots through editing.

Part 6: Creative Techniques and Editing

• Exploring advanced smartphone photography techniques.

• Using third-party camera apps with manual controls.

• Editing and post-processing your photos for a polished look.

Part 7: Showcasing Your Work and Going Beyond

• Building an impressive photography portfolio.

• Sharing your smartphone photos on social media platforms.

• Going beyond smartphone photography: accessories and more.

Why choose my course?

• Expert Guidance: Learn from a skilled instructor passionate about mobile photography.

• Flexibility: Study at your own pace and access course materials anytime.

• Hands-On Assignments: Practice your skills with real-world assignments and receive feedback.

• Community: Engage with other photography enthusiasts through our online forum.

• Lifetime Access: Once enrolled, you'll have lifetime access to the course materials and updates.

• One-on-one coaching - get the most from your investment by connect with me to go over specific needs you have for smartphone photography.

Go now and and Unleash Your Smartphone's Potential! The main thing you need to do is have more intention when you take photos. Take a moment to consider what you’ve learned and when to apply it. If you need that extra little bit of push, whether you're a beginner or an experienced camera photographer looking to master smartphone photography, this course is tailor made for you - turning your smartphone into a powerful creative tool! Got questions or just want to share up your smartphone photos, drop me a message on Instagram @sparkcreativeco.

Print your photos - Part 2

Building off a recent blog post I shared about why you should be printing your photos. Here’s part 2 and adding to this blog series on printing photos. I just had the three photos referenced in that blog post printed to hang in our home - if you’d like to check out the first part of this blog, view it HERE.

This blog, we circle back to a part 2 about printing photos, the journey I went on to pick them up in Banff, along with some of my fave photo spots in banff for a future blog post! So why would/should someone print their work? In today’s age with smart phones, is it really even necessary? Well, printing photos serves several important purposes, despite the prevalence of digital photography and social media sharing. Here are NINE reasons why printing your photos is an important thing to do:

1. Tangible Memories: Printed photos offer a tangible representation of your memories. Holding a physical photograph can evoke stronger emotions and nostalgia compared to viewing images on a screen. These prints can become cherished keepsakes that can be passed down through generations. The most recent print I made of our doggo we recently had to say good-bye too, this one is really important to me and so glad I printed it. Although it’s a bit hard to look at it, I know it’s an important thing to keep the memory of her strong, and this will do just that.

2. Preservation: Digital files are susceptible to loss due to hardware failure, accidental deletion, or technological advancements. Printed photos, when properly stored, can last for generations, ensuring your memories are preserved for the long term. I just printed a big 2’x 3’ print and hope to have it for years to come; maybe it might be worth something at some stage in my life (or after). So I will go about signing the back of it after this blog post to make it a bit more official!

3. Enhancing Home Decor: Printed photos can be used to decorate your home, creating a personal and warm ambiance. Framed photos on walls or displayed on shelves add a personal touch and can make your living space more inviting. Looking out my office at home, I now see a photo I took nearly 8 years ago of Lower Manhattan in NYC. This print is especially important to me, and now seeing it from my office, it adds to our home decor big time!

4. Gift-giving: Printed photos make thoughtful gifts for family and friends. Custom photo albums, framed pictures, or personalized calendars are meaningful presents that carry sentimental value. I haven’t gifted prints before but will definitely be doing this for the future! I’ve had some friends ask me for photos before, so going to use this blog post to ensure I deliver on that, plus now I have my Christmas/B-day gifts sorted for the next foreseeable future!

5. Boosting Creativity: Working with printed photos allows you to be engaged in the creative process. Holding, and hanging your own prints has an effect on your creativity that’s hard to explain + it’s inspiring to see your work on display. You could also incorporate a few other artistic activities that you might enjoy like scrapbooking, journaling, or crafting. It encourages a more hands-on approach to memory keeping and fosters artistic expression. Going back to number three, it’s inspiring to see my work in our home from our office, and the big print in our living room adds so much to our home.

6. Offline Enjoyment: Printing your photos enables you to enjoy them even and share them when family is around (especially older family that may not enjoy digital photos, it happens) or when there's no internet connection or power. You can flip through photo albums during family gatherings, holidays, or quiet moments without relying on electronic devices. The evidence of having more focused disconnection time away from electronic devices is overwhelming important for mental health, so another way to have quality family connections going over photos during offiline time. I’ve got photo albums from my childhood, the older I become, the more valuable they are to me. The same will happen for you, I guarantee that!

7. Better Appreciation: When photos are physically printed, you tend to pay more attention to the details and composition of the image. This can improve your photography skills as you become more aware of what makes a captivating shot. This is something I never thought would happen but I’m far more focused when revisiting photo spots; whether it’s to get a different point of view or take a current photo to the next level.

8. Support for Local Businesses: By printing your photos through local print shops or services, you support small businesses and contribute to the local economy. I like to support my friends @defendingawesome in Banff, Alberta! It’s a short drive from Calgary, plus it gives me an opportunity to create more content in one of the most beautiful places on the planet!

9. Reducing Digital Clutter: Printing your photos can help declutter your digital storage and reduce the amount of data you need to manage and backup. As a content creator and freelance photo/videographer for myself, this has little importance. That said, it can be incredibly valuable for someone who keeps a simple electronic footprint and wishes to have more physical prints around. I see there’s tremendous benefit to it, and as I’ve explained above, it’s important to print photos!

Overall, while digital photography offers an incredible ease, convenience and accessibility for photographs. For me, it’s also been part of a livelihood for the better part of five years. I’ve sold prints, and now I’m making more of a point of printing my photos as it provides a tangible and lasting way to appreciate and share memories, fostering a deeper connection to the moments captured!
Got any questions on anything printing photos or content creation? HMU on Instagram, search @sparkcreativeco and ask away! Keep on creating and PRINT your photos!

How to make money as a photographer

Here’s a few proven ways to make money as a photographer/videographer who’s just starting out! A lot of these below helped me build a portfolio, charge for my work and some of these I still use today to create a passive income stream for my business.

As a beginner photographer, making money might seem challenging, but there are several ways you can start monetizing your skills and building your photography business. Here are some beginner-friendly ways to make money as a photographer:

• Offer Portrait Sessions: Start by offering portrait photography services to friends, family, and acquaintances. This could include individual portraits, couple sessions, family photos, or even pet photography. Charging a nominal fee or offering special introductory rates can help attract your first clients and build your portfolio. Better yet, book a few on the same day to maximize your revenue. Example: If you’d normally charge $200 for portraits, could you offer it at a discounted rate of $150, and just put through 2 people during the time it is. So you’d have someone changing outfits while taking photos of the other person. A best practice that has helped me maximize the revenue coming in!

• Participate in Events: Look for local events or community gatherings where you can take photos. Events like festivals, fairs, and sports competitions often require photographers to capture the moments. Offer your services to event organizers or set up a booth to sell prints on-site. The key for this strategy is having multiple points of contact for people to see your work. Either a large QR code in your booth that goes to a special promo rate, or something that gives the potential to convert sales with participation in an event.

• Sell Prints Online: Create an online store or use print-on-demand platforms to sell your photographs as prints, posters, or other merchandise. Websites like Etsy, Fine Art America, and Redbubble allow you to reach a broader audience without investing in inventory. Many website builders have a commerce section or utilizing the ‘shop’ feature on Instagram/Facebook can lead to sales in an online format.

• Freelance for Local Businesses: Approach local businesses like restaurants, cafes, or boutiques, and offer your photography services. They might need professional images of their products, interiors, or events for marketing purposes. Offering an intro rate or even finding places that you know the person in charge, maybe they will let you shoot a free teaser or add assets to your portfolio in exchange for giving them work. This is a great way to add to your portfolio of a professional business that gives future prospects an idea of the work you can deliver on.

• Real Estate Photography: Collaborate with real estate agents to photograph properties for listings. While you may start with smaller properties, this can be a stepping stone to more significant opportunities as you gain experience.

• Second Shooter for Weddings: Reach out to established wedding photographers and offer your assistance as a second shooter. This provides an opportunity to learn from experienced professionals while earning some money.

• Content Creation for Social Media Influencers: Many social media influencers and bloggers require high-quality photos for their content. Offer your services to help them create eye-catching visuals for their online presence. This is a great asset to any influencer as they need high quality content regularly. Build a package to ensure you get paid regularly for the work you’re doing for them!

• Photography Classes and Workshops: Share your knowledge and passion for photography by offering beginner-level photography classes or workshops in your local community. You can charge a fee for these sessions and provide valuable insights to aspiring photographers. After you do it a couple times, you can even offer a digital version of it. ;)

• Stock Photography: Start building your portfolio of stock images and submit them to stock photography websites. While the earnings per download might be modest, it can be a passive income stream in the long run.

• Collaborate with Local Artists: Reach out to painters, illustrators, or other artists and propose collaboration projects. Your photography could complement their artwork or be used as references for their creations.

• Photograph Local Businesses and Events for Marketing: Approach small businesses and offer your services to create marketing materials like brochures, flyers, or website images.

• Sell Smartphone Photography Courses: If you're skilled in smartphone photography, create and sell online courses or eBooks that teach others how to take great pictures with their phones.

Remember, as a beginner, focus on building your portfolio, gaining experience, and refining your skills. It’s about playing the long game, establish relationships and become known for your work - it takes time!

Networking and promoting your work through social media and a website can help you attract clients and opportunities. These are all free opportunities that just take your time and can have a huge payoff for you.

Be patient and persistent, as success in the photography business takes a lot time. and dedication. With passion and determination, you can turn your hobby into a rewarding source of income. Got any questions? Reach on out and say HELLO to @sparkcreativeco on Instagram!

Making a return and print your photos!

The Blog is back! And I’m excited to share everything with you!

I’ve said it before, the Blog is back and the reason for it, mainly because I enjoy it, and know that I can help other creators with the experience I’ve acquired in my industry. It’s also an outlet for me, plus a way to improve my writing and thinking of more creative ways to share tips, recommendations and the overall message!

For the better part of the last five years I’ve focused solely on content creation for brands, and businesses; with the last year a more directed role with Marketing & Special Events with an Automotive dealer. So, I’ve got a lot of experience to share on everything about a camera for photo/video and business tips that I do wish I would have known when I started out! So if you got any questions, please send them here, email or message me up @sparkcreativeco on Instagram.

Something to share that will be of value to you as a content creator is print your work. If you’re a photographer, that goes without saying but so many of us do not. So, to kick off this Blog return, it will be a two part series on printing some of my work - with the plan to hang them up in our home.

I’ve got the selected photos that I’m planning to print, there’s three of them, each of them come with a unique story and also a take-away tip for you.

This is the original edited image - stay tuned for the poster print of three sisters in Canmore, Alberta

1) The first of Three Sister’s in Canmore, Alberta. I wanted a different perspective from the edited photo that I had, and I knew I took that photo in the set back in 2020. So, the importance of raw footage + presets with this photo is super key. I had the preset of the edited photo saved as ‘Policemans’s Creek’ (the location of the photo), so it was easy to head back find the RAW photo set, find the one I wanted to edit, apply the preset, do some minimal adjustments and voila it was ready for print!

A reminder to keep most all of your footage backed up, having these raw images + the preset made the whole process quicker, and will give me the end results I wanted - so stay tuned for the print when we go pick them up!

2) The second, Lower Manhattan shot from the NYC ferry, when I took the photo, to make it fit for the poster print - it clipped the photo. I took this photo back in 2015, and being JPG, it wasn’t really great to mess too much with. So, using the Generative AI tool in Photoshop Beta to fill out the photo to be resized and printed properly took me only a few minutes.

Your biggest takeaway here is being open to learning new skills, and platforms to help you improve the end product for you, or a client! I will admit that Photoshop is still an app I use sparingly, primarily a Lightroom user here. Photoshop Beta with the Generative AI tool though is another thing, I find just with that I’m using Photoshop more + improving my workflow and acquiring new skills on that platform.

Here’s the image which would have been clipped to fit a poster print. Before the photoshop AI

Here’s the AI version of the photo

3) Our Meabear - this is a really tough one for me, even writing this I’ve put off and would rather not share it or just leave it out of the blog. I recently had to say goodbye to our dog, after 11 and 1/2 years - it was a short battle with an aggressive bout of Cancer. This will leave a big hole in my heart and soul for a while.

Printing and hanging those memories of those important to you is the biggest thing I want to share with you. In this digital age, we rarely print these memories, and with our phones/tablets around there’s less of an argument to print these. This is important though, and in the words of the iconic Joni Mitchell - ‘You don’t know what you got till it’s gone’.

Stay tuned for Part two as we journey out to visit my friends print shop and pick up these poster prints, along with a few custom threads!

Thank you for those who took the time to read (and hopefully enjoy) this blog write up - I’m keen to continue sharing my photo/video experience, so enjoy the journey with me! Say hello on Instagram @Sparkcreativeco!

Don't overlook this 4 year old camera as a professional option!

This camera was released four years ago in October (2018 release date) and in my opinion - if you’re a creator in 2022, don’t pass this up if you’re looking for a professional full frame mirrorless camera body. You can pick one up new for $1800USD/$2199CAD, and find one in decent condition for $1500 or less. There are so many options today throughout the different brands, I can assure you won’t be disappointed with most any camera you pick up today.  So yes, have a look at this camera body as it’s got many really good features that can help you deliver high quality photo/video media for years to come; Aka saving up for your next camera body. 

***Disclaimer - this is not a technical review but more of an overview of some pro’s/con’s of this camera.

The good about it

RF lens, they are rather NEW with Canon’s mirrorless lineup and I’m finally ordering my first one in 2022! They are compatible (with an adapter) with the EF lens, which I have invested in throughout the years of photography work. The RF system is incredible, they include some impressive technology like a completely customizable ring on the L-series 15-35. I got the super wide 16mm f/2.8 lens - perfect for a Youtube/podcast set and living in Canmore; the wide angle landscapes are a no brainer for me! 

It’s a light camera - Today’s mirrorless cameras are truly unique in their compact body delivering a powerful photo/video punch. If you ditch the adapter and some of the chunkier EF lenses, across the board (minus the 28-70 behemoth) they are more compact than their predecessor. 

It rocks 4K and has  60FPS on video - these two are crucial for providing professional work. They give you the ability to have crisper resolution, and crop in on your subject without losing clarity. You can  slow down your footage to get some proper slo-mo video. These two are good, not great features that make for clean, simple creative workflow that has allowed me to have a successful photo/video business with this camera now for almost 3 years. 

Bonus - If you’re like myself and have had Canon DSLR’s in the past they have the same LP-6 battery which you may have a bucket of them by now! 

The bad about it

It really lacks some key features that I feel Canon has handcuffed on this camera, as they’ve done in cameras past to keep it at a certain level in their offerings. What are those key features that could be fixed w/ a simple firmware update?

4K is cropped - which isn’t a deal breaker but it’s not ideal for every situation. Knowing that it crops, just adjust your lenses, composition and framing accordingly. 24mm becomes 40mm, 35mm becomes 60mm.

No 120FPS - as I do lots of lifestyle videos and Insta reels, this is one thing for me I’d really like to see updated (sadly it won’t happen). Definitely a reason I’m looking for the R5/R6 for an upgrade, hopefully this year but not banking on it! 

The Ugly

My gripes with the camera are few but they are major - that adapter mount is horrendous, it doesn’t need to be that thick. Maybe my expectations are too high for it but I don’t see why it cannot be ½ the size. 

Slider bar is trash - the only thing I’ve found useful for it is to adjust Kelvin’s/Temp with the white balance. If you know of a better way to deal with this useless feature, HMU and let me know! 

There’s got a smooth method for switching from photo to video. There’s the mode>choosing the photo/video menu w/ the info button, then proceeding. On the fly, it’s a few more buttons than needed but does allow you to choose you shooting mode. There’s a workaround that I’ve found but I will caveat that you have to have your video settings dialed in first and it’s limited - here’s the insight. You can setup C3 custom settings for your video mode, when you’re using photo mode, you can just press the record button and go right to shooting video. Limited but it works!

In conclusion - it’s a wonderful camera body and a great step into a professional mirrorless setup. Doing photos - you’ll be so happy with the image quality and the same sensor as the Canon 5D Mark IV. So you know it’s quality! 

If you pick it up, let me know your thoughts and hopefully this steers you in the right direction for a quality professional mirrorless camera! 

Got any Q’s on everything photography/videography - ask away and you can find me on Insta here!

Why you need a Blog in 2022!

This is not a write up from 2007 but you’d think it is as I’m talking about the importance of a Blog and WHY you need one! Blog’s have been a major way to communicate, share, and get exposure for your brand/business since web 2.0 was in full swing; it’s really one of the few relevant web services still super useful today!

In simplest terms, it’s a powerful funnel for prospective sales/clients and increasing traffic to your website -

More traffic = more exposure (likely more sales if you’re good!)

A blog is an incredibly powerful tool that works so great if you’re looking to get more eyes on your work if you’re a photographer, more bookings, selling prints, showcasing your work, possibly getting future clients or models to book by interviewing them… The options are endless. So, yes this is relevant today in 2022; especially as Google is still the MOST used search engine by far… Yes, I believe Bing is still a thing!

What is a Blog and why would I use it?

Blog - /bläɡ/

A regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.

So now that you know what a Blog is, why would you use one? Like I mentioned in my opening, it’s a fantastic funnel for your business - meaning prospective clients, or models that might book with your services. If you’re entertaining, sharing, showing mastery of the subject; someone would be more likely to book you for your services! 

Is it even relevant today with social media?

Yes, yes it is… Anyone remember when Facebook went down for a few hours? Oh yeah, it wasn’t just Facebook, Err Meta, it was Instagram, and Whatsapp too. All owned by Meta as well. 

I’m just not keen on someone putting all your eggs in a single basket, especially one that you have little control over; or can even get a human to connect with should you have an issue or have your account hacked, or possibly deactivated... Like what I’m seeing with my instagram ads currently. I’m in a never-ending loop of ad restriction. And there’s nothing I can do about it. So diversify and have a place you can get your message out there!

Blog ability to come up in search functions is the best reason you should get a website/blog now in 2022. It’s not too late, so hop on it and share your message/voice. On top of other social platforms (you can find me there in the links) like:

• Twitter

• Instagram, other Insta (spicy account)

• Youtube

• and others (Patreon for example)…

What if I’m a bad writer?

So?! Who cares, this is a perfect platform to improve on! Get better with more practice, creating more engaging content and storytelling! 

Alternate options - maybe you start a Vlog or Video blog. How about a Podcast? Or make it visual through photos if you’d like. There’s no rules but it’s an effective way to get your message out there! Keep on practicing, I assure you, you’ll see an improvement over time!

What to write about and how to get started

The easiest way is with a website - Squarespace, Wix, etc., as it can be a huge platform and funnel for your work and prospective clients/sales! There’s many other ways that are completely FREE; a wordpress site is where I started back in 2011 and regularly popped blogs up when I was inspired, or wanted to talk about something I felt important to share! 

You have the ability to position it how you’d like for any topic and indirectly advertise, get more exposure for your business and brand! 

So what are you waiting for, go and start one now, regularly contribute to it and watch the SEO do it’s work to get your blog posts some more attention! 

Got any questions, or need any guidance - HMU! You can Find me on Youtube here, you can send me a message on Instagram or email here.

Happy to help you navigate this digital world and make your mark on it! Happy to chat more and happy Blogging!

Nothing went right - what I learned

This blog was meant to be called ‘Come on an adventure with me’… sadly, it was a failure on several accounts, so good learning lessons all around and continuing to be grateful that I can even do this! So all is well, and here’s exactly what went wrong for the day!

I had a plan but didn’t follow it

Plans are best when you follow them. This day I didn’t for some reason and a couple variables out of my control led to several failures on this adventure outside. So let’s dive into what went wrong, my takeaways, a casual reminder to always be prepared and the fact that sometimes things are out of your control. That’s OK!

I normally set out my gear the night before, and do a check on the day I go out with my checklist. I thought it was just a fun shoot that I didn’t need to whip out the checklist, and so annoyed at myself in the morning as I’m packing my gear and inevitably forgetting things. So, have a list, even check it twice to ensure you’re not forgetting some key essentials like a memory card for 1 of 2 of your cameras, and no backup sleeve! 

Things don’t always go as planned

So, I’m pumped for the day, even though things got off to a bit of a bumpy start, the skies were already opening up, and promising with the colours already showing in the sky…

The drive to pickup my buddy was so promising and hindsight being 20/20 we both had instincts about staying in Canmore but ignored and headed to our planned destination - Vermilion Lakes in Banff National Park. Upon getting to the sunrise destination it looked incredible as I’m setting up a timelapse, while trying to scrounge through my bag for a backup memory card so I can snap some HDR shots… NOPE! 

Usually when the sky is that colourful before sunrise, it just opens up, the clouds burn off and we are left with a magical display of wonders wrapped up in a beauty sunrise. This particular morning though, the clouds just seemed to roll in and gobble up what was left of any reds, and oranges to leave us with a blah, blueish/grey sky. 

I won’t lie, was a bit bummed about the lack of banger sunrise, and the gear hiccups but grateful AF just to be able to do this, so on to the next destination! We met a local photographer there, exchanged insta handles and off to Lake Louise! With the clouds coming in, I was hoping for a bit of snow to fall for the perfect winter shot at Morant’s curve - $10 bill photo.

This would be attempt number 6 at Morant’s curve and at this point it’s just about getting that ‘SHOT’. There’s easily better places to shoot, you know oil/consumer goods being transported on a railroad built by many lives lost, all on stolen first nations peoples land… but for a few reasons I will go into in future blogs, it’s a shot I just gotta get now. 

So we showed up to Morant’s curve, stood around for more than an hour and nothing. No train, just grey skies and a small skiff of snow. Had another great conversation with a gentleman who’s on holiday with his family from the UK. He’s trying to fit this hobby of his with a family in tow, or at the ski hill this time. 

Settled here at Morant’s Curve, met a guy on holidays from the UK who setup for a shot here, both of us with no luck!

What I’ve learned

Well it’s on to attempt number seven for Morant’s curve; at least I didn’t travel 1/2 around the world to get in this shot like the gentleman mentioned above but still gotta be grateful for so many reasons: first off, for my buddy Colin, who had cash for gas when we made it to Lake Louise and I realized, not having a wallet, that we didn’t have enough gas to return. Serious! One of the many failures on the day! I’m also grateful to be able to take photos, create content and enjoy the Canadian Rockies that I get to wake up to daily. Life is never perfect but always gives us the opportunity to be grateful for what we have! And my cup is full and spilling over with gratitude!

Got any Q’s - Find me on Youtube here, you can send me a message on Instagram or email here. Happy to help you navigate this digital world and make your mark on it! HMU and let’s talk more!

5 keys for every content creator

Let’s keep this straightforward and simple for you, this is not a definitive list but ensuring you have some sort of semblance of these 5 essential keys will ensure you’re well on your way to making consistent, quality content and more $$$! I’m using the broad category of content creator, so we’re talking someone who’s doing a combination of photo/video media, and maybe one or two more skillsets?! So If you’re new to photo/video, this list will really help you level up, and quickly. This list is the perfect mix for the unexperienced creator, giving you some more insight into photo/video essentials. Your high effort level and commitment to improve will accelerate the learning curve! For the experienced creator with this list, plus your skillsets, you’ve got a winning combo of information to help you feel, and look more professional, plus command a higher price for your work. 

If you’re already a photographer looking to add video to your portfolio, this list may help you out. As someone going from photo to doing more video everyday, the learning curve is nowhere near as steep but you will can likely pick up a few things, especially tip #3!

Lastly, if you’re a photo/video person wanting to take things to the next level, this list might be redundant but you’re likely at the point of adding better quality options of these items is where you’ll be more interested in. Thanks for sticking it out for this blog, hopefully you pick up on a hot tip or two. 

At the end of the day, I’ve created this to help the everyday creator with some tips I wish I had in starting my career in photo/video, then going from doing photos to doing more video, and now almost video exclusively! I cannot forget the transition I’ve seen in the two plus years of going from part time to full time content creator. All along the way I am learning how to do things better, more effectively, and slowly acquiring the skill sets to produce higher quality media, charging more, and having more $$$ to invest in my  business. These 5 tips can help you as well tremendously, so strap in and let’s go! 

Here’s the list and we’ll break it down below:

1. Knowing how your gear works

   -Difference between 24/30/60 FPS, how to switch from photo/video quick

2. Accessories; having extra and extras

   -filters, batteries, hot shoes, mic

3. Keeping things steady - tripod, gimbal, different sizes are a good thing. Having some variety

4. Gotta be able to haul it all

5. How are you going to get that photo/video out there?

Know how your gear works

This goes without saying but you wouldn’t believe how many people have all this equipment with little clue on how to really use it. There’s so many features that your camera, not just the modes but also setting parameters - not letting ISO above 1000 for example or bracketing exposures to get that High Dynamic Range effect (HDR). So on to of using manual mode, knowing when to what settings and that you can use some automatic settings based on the environment is super important. I use AV (Aperture priority) a lot while shooting on the fly at events, or going from indoor to outdoor content. Not always is it important to know how to shoot manual but all the camera settings that you have to your disposal is so crucial. Different FPS for your video settings, having custom buttons setup when you’re needing to go from photo to video or even just different video settings, if you shoot 24FPS and want to capture some slo-mo in 60 or even 120FPS!

Your camera, mirrorless or DSLR has come a long way in the last 5-10+ years. Remember, like anyone who’s great at their craft - the fundamentals are there for a reason, and that comes with consistently using the product over time and repetition. Know and understand your composition, framing, ISO, Aperture, Shutter speed, custom button settings, going from photo to video, what frame rates to shoot at for what type of subject. This all comes with practice, learning, making mistakes, and learning from them. It’s the hardest part to teach, and you can learn, watch as many Youtube videos, tutorials as you’d like; nothing is the same when being on location and having a variety of  demands or constraints around you to work with.

Optimizing my camera for how I use them has been key, I use Canon for both my cameras and have the same colour profile (neutral 98% of the time) - the 6D Mark II DSLR, and the Canon EOS R Mirrorless camera are my weapons of choice. I love the setup, they are great, not perfect but great for what I need. This is what I use most for speeding up workflow Custom buttons. Most if not all cameras have it, so if your camera has that option is a fantastic tip to use, this should allow you to go from your photo to video if using the same camera without any delays when you might need to capture different forms of media content at an event or hired for a shoot of any type. It’s likely the most underused feature of most modern day cameras, so get comfy with it and practice it A LOT!

On the EOS R - the slider bar is my White Balance adjustment (in Kelvin’s), and I have my C3 custom Video settings preloaded up, so being in photo mode, I can just press record; instead of a three step process to go from photo to video (EOS R owners will know and have griped about this). 

On the 6DM2 - The LCD screen is used a lot for filming tutorial content, and video blogging style content. So, the simplest attachment of tape increases the functionality of the screen going from behind the camera to first person view. Credit to Casey Neistat ‘Neihack’ for that one. 

Accessories, have extra and extras of extras

There’s so many items here but let’s break it down for some of the essentials you will need, as some of the other accessories are covered in my post! So read on! 

There’s nothing worse than showing up for a shoot without the right gear, and knowing what you need for each shoot may differ slightly, so a great hot tip, or best practice is to have a checklist you use. Take it a step further by having it sync with your devices if it’s digital or print out a stack of them if you like to use paper to check everything off your list! I’ve gone years without a checklist, which is not a good idea. I’ve now been able to create a checklist for each type of photoshoot, or video or both that I’m booked for! As you may be expected to use both photo/video for a shoot, here’s a few essentials you MUST NOT forget across the board:

• Batteries (charged) and extra

• LIGHTS, LIGHTS, Lights

• SD cards (formatted) and extra

• ND + Polarizer filters - you never know when they come in handy

• Camera straps - can double as a stabilizer (see #3)

• Different focal length lenses, to a reasonable degree

• Spare hot shoes

• Multitool and pocket knife - to attach gear or fix gear

• Blower - nothing worse than debris on your lens/sensor

• Audio recorder - capture specific audio of a conversation or SFX

• Zip ties, gaff tape, duct tape, lip chap x 2 (one for you and a new one in case for a model)

• Everything else you might need…Lol

I’m sure there’s many more, and if you have a few essentials - please toss them below and help the community! I will do a few separate spotlights on some of these, especially lights and how it really can improve the professional quality of your work!

Keep things steady - Gimbal and stabilizer options

This is one of the keys to improving the video quality of your content, and quickly! Keeping your video steady is essential to better quality products at the end of the day. So, it can be an expensive endeavour if you’re looking at gimbals, from $500+; great for panning, walking, anything in motion and for B-roll it keeps the eyes locked on your content. It can be overdone, and there’s plenty of other options to look at if you’re not ready to dive in! 

Cheap and cheerful - Use your camera strap, every camera comes with them and it can be used to steady your shots, not just look like a stereotypical tourist snappin’ photos. I honestly use my camera straps more than I thought I would, and given that 0:03 is what I run b-roll scenes at; when slo-mo’d down you have so much footage to work with! 

Got a tripod, that works! - Even a Gorilla pod style works well and is almost easier based on the type of content you’re shooting ex: Vlog vs. Events. Take your tripod up a notch by adding a video grip style tripod head, to add panning shots and more movement. 

Got a bigger budget? - steady everything! Meaning, you can invest in a gimbal and get really good at using it; along with a slider to really improve the professional, cinematic look with your video, and photo work! A gimbal or tripod is needed for any bracketed (HDR or High Dynamic Range), astro photography, long exposure, and self portraits too! 

Can you haul it all?

Unfortunately, there’s nothing that does it all - compromise is the most talked about word when finding the right fit for bags, or even the right brand/camera body. Finding a couple effective options - in the small, medium, large category is how I found the options that are doing well for what I need. 

Small - I have the Brevite Jumper pack, it’s not huge but it does haul a bunch plus look sooo retro and discreet. Can carry 1-2 camera bodies, a few lenses and has room for non-camera gear too. I don’t have to take it off my back to access the camera pouch; which helps when on the go! 

Medium - Lowepro tactical 350 pack. Originally having the 450, after a trip to Asia in 2018, I realized it’s just too big. It’s the pack that you’d see the Navy Seals rock out and feel like I need 100m of lead rope and tactical armour when rocking it. 

Large - Pelican case - if you’re traveling anywhere, it’s an essential must have. Wheels, water proof, and fits in an overhead compartment. Definitely a professional way to haul your photo gear to any shoot. 

You definitely cannot haul it all, suggest you have a few smaller bags, like shoe bags for example, to keep your cords, accessories, and everything else together. Hot Tip - pick items that are not black to store it in, nothing worse than looking for all black painted accessories in an all black shoe bag… Part of the reason why I have a yellow bag, and the inside of the Lowepro is grey. So having a combo of 2 or all 3 should do the trick, along with a dedicated duffle bag, and gear bag for your lights, and the rest! 

How are you going to share it??

There’s so many ways to get your content out there, the question is how are you going to do it, again, and again, and again, and again, again. Hone your craft, get really comfy getting uncomfortable, and you’re good to go! If you’re not sharing on Youtube yet, WHAT ARE YOU DOING?!

So, if you’re new to photography, likely you’ve already researched the or you’re already using some editing software, along with social media, and are building up a website. If you’re not there yet, give it time, keep honing your craft and my best recommendation is to try a bunch of options to find what suits your needs and style. Try and stick to buying the items that suit you and your needs best. I use Canon, is it the best??? For me, I really like it. Sony, IMO gives you a better image and has better cameras that bridge that gap between consumer, professional, and cinematic caliber of cameras at equal price points, if we are being honest here. Plus, the RX100 MV is the best point n’ shoot I’ve ever had my mitts on. 

If you’re a seasoned photographer, you’re likely using one or more of photoshop, lightroom, luminar, capture one, etc. If you’re familiar and competent with a video editing application it’s likely one of the Big Three: Premiere, FCPX, and Da Vinci makes the cut, imo. 

Take your photo editing skills to colour grading, and if you’re like me doing multiple projects - get a quality set of LUTS - Alen Palendar’s is my recommendation! 

There’s no better time to take advantage of it; if you’re serious that is. Read that again and really let it sink in. There’s no better time to take advantage of it. Hone your skills, and with this article you now have a HUGE headstart on most of the other creators out there, especially if you’re just getting going here in 2022! 

So what are you waiting for?! Let’s Gooo!

Got any Q’s - Find me on Youtube here, you can send me a message on Instagram or email here. Happy to help you navigate this digital world and make your mark on it! 

For the digital creator - trust the process

It’s so important, if not crucial in this creative industry but basically any professional industry if you want to thrive in it and not just survive. There’s a HUGE difference, we’re going to talk about it a bit more in this post. So, if you’re new to creating photo/video and digital media content; you’ll learn a bunch of tangible info you can implement here that’s not easy but doable for anyone out there reading this today. If you’re a seasoned pro, or shifting career paths - my biggest recommendation for you, although ‘cliche’ - make it a mantra: KEEP GOING! My Youtube channel here is a great POV for the keep going mantra - It’s a statement that will refocus you when you get in a rut, get stuck or feel like you’re not growing your business like you should. I’ve been there, and arguably there right now, so it’s a reminder to myself to keep going, striving, improving and honing my skill set.

For me, a varied experience for nearly ten years in digital media that was, by necessity brought on full time due to the pandemic. I had years of knowledge and experience acquired from just grabbing my camera and creating content in many facets that we’ll talk about during this blog series. From photos on trips; to social media posting and taking the occasional freelance hobby project, it all has gotta start from somewhere. With the video aspect, my experience reaches back to filming for our fitness business for online content, demonstrations and coaching. Blog experience in some capacity or another starting in 2012, then again in 2014, and 2018, and again now in 2022! Oh, how I wished I would have never dropped it as it’s still completely relevant and a great funnel for your business. For me, it started as a small part of our business, plus a way to for me to create, learn and document the process and learn along the way. My man, Gary Vaynerchuk with a bit more on that here in this video. 

To trust the process takes a lot of patience, practicing gratitude and a desire to change your life, the outcome and how you make a mark on this planet during the time we are here. There are no guarantees but if you’re willing to grind, be open to opportunities and be patient enough, it will happen for you. During that time, get really really good at everything from the fundamentals to those things that might set you apart. Let’s go into this a bit further so you know more on what I mean here. 

Get the fundamentals down, like a professional athlete

Get the fundamentals down; there’s not much of a way around it. All you have to do is look at most professional athletes who excel in their craft - they still practice the fundamentals regularly and often. It’s one of the unavoidable tasks as part of mastering your craft and becoming one of the great’s in your field - so don’t avoid it!  

For me, what has helped me with the fundamentals is when working on a project that required lots of different styles, capturing content indoors/outdoors, multiple looks and going from photo to video. Knowing the shutter, aperture, and ISO for similar settings from previous projects always helps me do my work more effectively and efficiently. At the end of the day, my work is better because of it. The fundamentals are just part of my workflow and doesn’t get in the way of the process. 

It’s not supposed to be easy

If it was easy; everyone would be doing it! Pretty simple words to hear but so much depth behind it. First off, if it’s worth it in life, it’s not easy. So, now that we got that outta the way. The best way to make it as easy as possible is to absolutely go ‘all in’ on it. Have your camera with you at all times, practice daily, put yourself in situations that get you to really have to focus on that content, whether it be a time constraint or otherwise. Immerse yourself in learning - should be what you watch most on Youtube. The type of content you create and consume on social media. This is an incredibly powerful tool as it will align you with others in your field but also, over time help you become recognized as one of those standout performers in your industry. So make it part of everything you do! 

CHALLENGE YOURSELF TO IMPROVE - Read that statement over again. All too often, we get in a comfort zone or don’t want to be a noob at something but if you really want to excel, and standout in your field - it’s going to come from growth outside of your comfort zone. There’s really no other way to make it happen!

Just keep going

All too often, we want to quit when it’s not going our way or the way we anticipated but if it’s like that. You’re on the right path, so keep going! So many people give up on their dreams, don’t ever become the creator they’d want to watch on Youtube, etc. The difference is, those that are doing it, didn’t give up. And, hopefully after you read this blog, you’re fired up to not give up and keep on pursuing your dreams! 

Got any Q’s - find me on Youtube here, you can send me a message on Instagram or email here. Happy to help you navigate this digital world and make your mark on it!