This is not a write up from 2007 but you’d think it is as I’m talking about the importance of a Blog and WHY you need one! Blog’s have been a major way to communicate, share, and get exposure for your brand/business since web 2.0 was in full swing; it’s really one of the few relevant web services still super useful today!

In simplest terms, it’s a powerful funnel for prospective sales/clients and increasing traffic to your website -

More traffic = more exposure (likely more sales if you’re good!)

A blog is an incredibly powerful tool that works so great if you’re looking to get more eyes on your work if you’re a photographer, more bookings, selling prints, showcasing your work, possibly getting future clients or models to book by interviewing them… The options are endless. So, yes this is relevant today in 2022; especially as Google is still the MOST used search engine by far… Yes, I believe Bing is still a thing!

What is a Blog and why would I use it?

Blog - /bläɡ/

A regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.

So now that you know what a Blog is, why would you use one? Like I mentioned in my opening, it’s a fantastic funnel for your business - meaning prospective clients, or models that might book with your services. If you’re entertaining, sharing, showing mastery of the subject; someone would be more likely to book you for your services!

Is it even relevant today with social media?

Yes, yes it is… Anyone remember when Facebook went down for a few hours? Oh yeah, it wasn’t just Facebook, Err Meta, it was Instagram, and Whatsapp too. All owned by Meta as well.

I’m just not keen on someone putting all your eggs in a single basket, especially one that you have little control over; or can even get a human to connect with should you have an issue or have your account hacked, or possibly deactivated... Like what I’m seeing with my instagram ads currently. I’m in a never-ending loop of ad restriction. And there’s nothing I can do about it. So diversify and have a place you can get your message out there!

Blog ability to come up in search functions is the best reason you should get a website/blog now in 2022. It’s not too late, so hop on it and share your message/voice. On top of other social platforms (you can find me there in the links) like:

What if I’m a bad writer?

So?! Who cares, this is a perfect platform to improve on! Get better with more practice, creating more engaging content and storytelling!

Alternate options - maybe you start a Vlog or Video blog. How about a Podcast? Or make it visual through photos if you’d like. There’s no rules but it’s an effective way to get your message out there! Keep on practicing, I assure you, you’ll see an improvement over time!

What to write about and how to get started

The easiest way is with a website - Squarespace, Wix, etc., as it can be a huge platform and funnel for your work and prospective clients/sales! There’s many other ways that are completely FREE; a wordpress site is where I started back in 2011 and regularly popped blogs up when I was inspired, or wanted to talk about something I felt important to share!

You have the ability to position it how you’d like for any topic and indirectly advertise, get more exposure for your business and brand!

So what are you waiting for, go and start one now, regularly contribute to it and watch the SEO do it’s work to get your blog posts some more attention!

Got any questions, or need any guidance - HMU! You can Find me on Youtube here, you can send me a message on Instagram or email here.

Happy to help you navigate this digital world and make your mark on it! Happy to chat more and happy Blogging!

The Digital Focus Blog